Car Buyers Prefer Buying Online
In response, auto-related online advertising jumped 51.5% in 2004, and is projected to grow to $2 billion by 2006.
There are surely a number of factors contributing to this rise. We know how people are going online more and reading newspapers less. We also know how little people enjoy negotiating with car dealers. Even those who relish the negotiation process leverage websites such as Edmunds and Kelly Blue Book to research the lowest prices for vehicles and compare deals.
Source: Techdirt, IT Facts