How to Evaluate RFID Applications

Rajat Paharia of the legendary IDEO design firm has posted on his personal blog a framework for evaluating consumer RFID tag applications. It's an interesting and intuitive way of looking at the RFID issue. Paharia balances each application between three points: consumer benefit, consumer privacy, and consumer choice. The lower and less in balance these three points are, the less successful an application is likely to be. Analyzing applications in this manner, one can see why consumers would resist some and accept others.

The framework itself is published as a MS PowerPoint (.ppt) presentation.