IM Nation
- 24% of the 53 million Americans who IM swap instant messages more frequently than e-mails.
- Of Americans who IM, 21% do so at work. Of those, half believe IM helps them save time and be more productive, though nearly a third believe that IM promotes gossip, and 11% feel IM causes stress.
- The younger you are, the more likely you are to IM. Nearly half of Gen-Y (18-24 year olds) IM, while only 18% of Gen-X (28-39 year olds) IM. For older age groups, the numbers steadily decline.
- AOL Instant Messenger (AIM) is the leading IM client, followed closely by services from Yahoo! and MSN. These "big three" dominate IM market share.
- Most IMers have relatively limited "buddy lists," with the number of people they regularly IM less than five.
- Many IM users leverage their clients' advanced features to swap photos and files, and perform other tasks.
- Only 15% said they use wireless devices, such as phones or laptops, to IM.
- 85% of all North American enterprises use IM in some capacity.
- The number of enterprises worldwide using IM is expected to rise from 20% today to 80% by the end of 2008.
- "Spim" (IM-based spam) and data security will be the top concerns of enterprises as they continue to deploy commercial grade IM applications.
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