NTT DoCoMo Profit Fall Reflects Cell Phone Market Saturation
DoCoMo operating profits fell a steep 29% in the last fiscal year. "We have entered the 15th year of our business . . . and penetration [of mobile phones in Japan] is approaching 70% so we are beginning to see a limit to the growth of mobile phones," said DoCoMo president Masao Nakamura. The resulting market plateau is forcing all Japanese cell phone carriers to lower costs to attract new customers.
Source: Financial Times