Broadcast TV: Where the Boys Aren't
According to Nielsen, broadcast TV viewership among 18-to-34 males fell this past year by nearly 8%. By contrast, this demographic's viewing of basic cable rose by 5.3%, and comparative playing of videogames increased by a whopping 16.7%! Since broadcast TV viewership among this demographic has fallen steadily since the 2001-2002 season, it's probably safe to call this a long-term trend.
Note to Budweiser: Pump more of your ad dollars into The Daily Show, Adult Swim and Family Guy reruns. Maybe even some videogame tie-ins are in order.
Source: Long Tail