Restaurants Embracing Self-Service Technology

Two out of three US restaurant operators are implementing or testing self-service technology that would allow customers to place orders through kiosks or online. A recent survey by Channel Media and Market Research has also found that many of the respondents plan to install self-service solutions in 2007.

Restaurants are embracing self-service because of speed, customer satisfaction, accuracy and customer data capture capabilities. The biggest reported challenges involve cost and integration with existing systems.

Source: Kioskmarketplace.com