Transumerism

Trendwatching.com has identified a new consumer type: the transumer. This type of consumer is affluent and mobile, yet also highly style-conscious. They value convenience, demanding that services be fast and be located where they are, whether at work, at play or in between. They prefer to own things temporarily, either by renting or trading up via eBay or similar services. Telecommuting allows transumers to work where they please, freeing them from the need to live near an office. They even like their homes to be mobile, as witnessed by the surge in interest in RVs among retiring baby boomers.