FutureWire - futurism and emerging technology

Monday, June 26, 2006

US, European Consumers Continue to Embrace Self-Service

Consumers in the US and Europe appear to prefer retailers who offer multiple channels for sales (online, kiosk, self-checkout, etc.).  Such self-service adds convenience while serving a population that has grown accustomed to online shopping.  There is even evidence showing that self-service actually increases sales, especially when it provides customer tools such as comparison shopping and order tracking.

In France, a majority of consumers say they prefer self-service checkout over checkout by a human cashier, and consumers in other European countries aren't far behind.  In both the US and Europe, retailers favor self-service because it has been shown to reduce employee theft from cash registers.

Source: ePayNews