Millenials are Grounded, Family-Focused
The GenWorld Teen Study found that young people surveyed globally chose the following as their top values:
- Protecting family and loved ones
- Freedom in action and thought
- Enjoying life
- Stable personal relationships
- Having fun
Their top five life expectations were to:
- Make my family proud
- Be financially secure ("Be rich" was much farther down on the scale)
- Travel the world
- Lead a stable life
- Get married
Millenials seem to be taking the long view in life, foregoing immediate material rewards in search of stability and meaning. For this group, family and friends come first, before career success. As they enter the workforce, this group may well prefer employers who offer such benefits as liberal vacations and flexible working arrangements rather than large salaries.
Source: VisibilityPR
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