Video Screens as Packaging Labels
Siemens has developed a paper-thin electronic label that can display LCD video, recently displayed at a German food packaging conference. The eco-friendly display, which is powered by printable batteries, could be made commercially available as early as 2007. However, because the batteries last for only a couple of months, the labels will only be useful for products with a relatively short shelf life.
What will be interesting is how these labels could interact with RFID tags, displaying information based on location or relevant to the individual shopper.
Sources: Food Navigator, unmediated