FutureWire - futurism and emerging technology

Tuesday, July 19, 2005

Tattooing Your Fruit

Tired of picking those little stickers off of the apples and pears you buy from the grocery store? They may become a thing of the past if laser tattooing of fruits and vegetables becomes commonplace.

The etchings are part of a broader effort to track foods throughout the distribution cycle. Aside from helping stores better manage their produce, they can aid in efforts to ensure the safety of the food supply. Despite concerns about a backlash from organic-minded consumers, the tattooing is already being adopted by large grocery chains such as Publix and Wal-Mart.

Source: The New York Times