Mobile Phones on ICE
The ICE website takes pains to note that it is not a hoax or a virus, as was mistakenly reported recently.
As mobile phones become the most common electronic device on the planet -- and as concern grows over both man-made and natural catastrophes -- services like ICE will become ever more valuable and common. After all, many people originally bought cell phones did so with the idea of using them for emergency communication.
Source: Smart Mobs