Less Trust in Media Than Ever
A recent Gallup poll found that trust in media -- particularly newspapers and television -- is at an all-time low. The graph below shows a general decline since the early '70s. After a rebound in the '90s, trust has been flat or declining since 2000 at least.
To top it all off, the news media are preoccupied with celebrity news and gossip to the point where they drop the ball on news that matters. Anyone who hasn't been living on Mars for the past six months has witnessed the saturation coverage of the Michael Jackson trial whether they wanted to or not. Yet how many are familiar with the Downing St. memo? Of those who are, how many had to actively hunt down information on it?
What can media do to improve its credibility? It's hard to say... and hard to know if they really even want to. Only when the trust issue begins to hurt their bottom line will they take a good, hard look at it.
Source: Pomo Blog