Broadcast TV Advertising On the Decline
The interesting question is not so much how advertisers will respond (simple: they'll go where the eyeballs are), but how network TV will respond. Will networks take more risks in an attempt to attract more viewers, or play it safe? Will they cut production budgets to the bone (which in all likelihood would mean more reality shows), or roll the dice on a few really big projects? If the media observers are correct and this is the beginning of a long-term trend, the broadcast networks have to make some crucial moves over the next few years. And as audience share dwindles, the margin for error grows ever smaller.
Sources: Media Post, BuzzMachine