Cell Phones for Grade Schoolers
Kids are an interesting market segment because they are often the drivers of new phone technology. Unlike adults, who often care only about basic features, children want "cool" ring tones, games and text messaging. As long as pre-teens remain a major consumer force, cell phone manufacturers and carriers will happily oblige. Cell phones are a status symbol among the grade-school set, so these kids take their selection of models very seriously. And, of course, today's kids are the comsumers and decision-makers of tomorrow... so their expectations in the future won't be anything less.
Sources: TheFeature, New York Times, BBC News, Techdirt