Advertisers Could Triple Product Placements by 2010

The rise of DVRs that allow viewers to skip over TV commercials, combined with a growth in advertising-free media, is driving advertisers to increase the amount of product placements in TV programs. PQ Media, a marketing research firm, believes that the amount spent on product placements -- in which advertisers pay to have their products displayed and used by characters on the shows -- will rise from $2.2 billion in 2005 to $7.6 billion by 2010.

Currently, the US is the leader in product placement advertising, followed by Brazil, Australia, France and Japan. China could also become a leader in product placement advertising in the years to come as its media become more sophisticated and open.

Source: BBC