Coffee is Hotter than Ever
Now, beverage giant Coca-Cola is getting in on the act, with an array of patents and registered trademarks for to-be-released coffee products as well as a coffee-flavored cola called "Coca-Cola Blak." McDonald's is likewise trying to attract discriminating coffee drinkers with premium roasts.
Growing along with coffee is the popularity of coffee houses -- so great that coffee houses have begun to replace the legendary pubs along London's Fleet Street. Although this is something of a chicken-and-egg phenomenon (does coffee beget coffee houses, or vice versa?), coffee houses have gained popularity as meeting places and secondary workplaces with Internet connectivity -- indeed, usurping the role of the local bar in many communities.
SORTA KINDA RELATED: Downing java by the gallon just to stay awake? You might want to "Take Back Your Time" during Sleep Awareness Week, March 27 - April 2.