KFC Develops Ads for DVR Users
When viewers play back the ad slowly, they can view a "secret code" that they can then enter at the KFC website to get a coupon for a free sandwich. The ads debuted during NBC's broadcast of the Winter Olympics and will run until the end of March.
The advertising industry is applauding KFC's if-you-can't-beat-'em-join-'em approach, though the actual impact of the campaign is not yet known. â€œAny strategy that gets a message to rise above the clutter is terrific from the advertiserâ€™s perspective,â€� says Josh Bernoff of Forrester Research.
UPDATE: ABC is reportedly refusing to air the KFC ads, calling the secret code "subliminal advertising."