FutureWire - futurism and emerging technology

Tuesday, January 03, 2006

Ticket Buyers More Likely to be Online than In Line

Waiting in line to see the hottest concert, show or movie is part of the American experience. The best lines are parties in of themselves, with those waiting sometimes dressed in costume, and with lawn furniture and alcoholic beverages to keep them comfortable.

But for most of us who don't like waiting in line for anything, there's good news: the ticket line is gradually being upstaged by technology. According to comScore Media Metrix, websites that sell tickets online saw a 20% increase in traffic from November 2004 to November 2005. Ticketmaster is the leader (36% growth since '04), but Movietickets.com, Ticketsnow.com and Fandango had even more impressive growth (89%, 79% and 67% respectively).

Following the usual pattern of technology adoption, the majority of those purchasing tickets online were young and affluent. The typical online ticket customer is between the ages of 12 and 34, and many have annual incomes of $100,000+.

Source: eMarketer