The Best Experiences Money Can Buy
The retail trendwatching firm Springwise has zeroed in on the trend toward "experience stores," cropping up precisely because, in our affluent economy and a $250 billion-a-year gift-giving market, we're simply running out of clever stuff to give to each other (or ourselves).
Simply purchase a gift card or certificate for the experience of your choice, whether it be hypnosis, personal fitness training, make-up instruction, floral arrangement, an arts-and-crafts activity, or a glamour photo shoot. Experiences are available for all interests and budgets, but for those with a taste for the exotic, consider a chance to drive a NASCAR racer or fly in a Russian fighter jet.
If you're not careful, you may be able to get some experiences for free. Credit cards such as Diners' Club and American Express are allowing their customers to spend their membership points on being a rodeo clown for a day (is that a gift or a punishment?) or meeting Sting backstage.