The ROKR: Poised to be a Hit?
The ROKR may be ideal for the majority of those who use MP3 players, as one survey found that half of those polled store fewer than 100 songs -- the maximum number the ROKR can hold -- on their MP3 devices. Another survey of US teens found that nearly half would spend money to download ringtones, streamed music, and MP3 files. Now that must be music to these companies' ears!
One downside to the ROKR, however, is its steep initial cost. At about $250, it is surely too pricey for many of the teens who make up its largest potential user base.