Groomzilla!
The phenomena of metrosexuality, overall higher expectations for men in relationships, couples who marry later in life, time-pressed women, over-the-top weddings and TV shows like The Bachelor that emphasize the romantic, chivalrous groom, are all combining to fuel this trend. Interestingly, it also may be coming at the expense of another wedding tradition -- the bachelor party. Increasingly, grooms and their buddies are swapping lap dances for spas and manicures.
Source: TIME
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