FutureWire - futurism and emerging technology

Friday, August 12, 2005

Web Surfers at Work: An Untapped Audience?

If you're reading this at work, and it's not a part of your job, you're not alone in your web surfing habits. A recent survey by Vault, Inc. has found that 87% of employees regularly access non-work-related websites during business hours, yet only 35% believe this decreases productivity.

Media blogger Terry Heaton believes that no only is this a good thing, but that media companies have an opportunity to build their brands among this audience. This is especially true for news sites, perhaps the most commonly accessed category of website read during working hours.