Are Ringtones a Bursting Bubble?
Scams, the risk of viruses, and changing consumer tastes are taking a toll on the nascent industry, which currently represents between 6% and 10% of the entire music industry. Ringtones also largely appeal to young people, who are often not as wary of fraudulent or malicious activities as their elders. But even with kids, a growing trend is the swapping of "trutones," or original ringtones, as opposed to versions of popular songs.
Fraudulent activities surrounding ringtones have led for international calls to regulate the ringtone industry... adding further to distributors' woes.