FutureWire - futurism and emerging technology

Monday, May 16, 2005

Internet Users are Online More, Consuming Other Media Less

Over 60% of Internet users polled in a recent BURST! Media survey are spending more time online... and less time watching TV, or reading newspapers or magazines.

Nearly 88% said they were spending as much or more time online now as they did the year before. Yet over 30% said their consumption of television, newspapers and magazines declined over the same period. However, nearly 40% of those surveyed spend the same amount of time reading and watching TV as before.

Source: eMarketer