Gadgets Define Kids' Social Status
Market researchers who study teen consuming habits have noted a significant shift in the way young people regard style. Whereas kids used to rely on clothes and hair to make a statement and define themselves, today's teens measure social status through high-tech devices. Many credit the stylish iPod for this change, but the now-ubiquitous cell phone has also surely played a role.
These marketers cite the "nag factor" in driving the purchase of these gadgets, placing much of the financial burden on parents and grandparents. Marketers also note that "gadget envy" cuts across all socioeconomic lines, affecting young people everywhere.
Sources: New York Times (via Taipei Times), Techdirt