Podcasting Boost Radio Shows' Ratings

Radio program directors would be well served to consider podcasts that support their shows. National Public Radio has found that podcasts of its show "On the Media" have doubled ratings of that show. Now New York station WNYC will begin podcasting some of its programs this month.

To find podcast feeds of public radio shows from around the world, visit PublicRadioFeeds.com. And if you're still interested in getting up to speed with podcasting, view this presentation from the gang at unmediated.

Source: unmediated