Consumers Want Cell Phones With Style

It's no longer enough to have a cell phone with the latest technology or the most features. A recent poll conducted by IDC found that the majority of those surveyed believe that status and style are the most important considerations when choosing cell phones.

Sleek design, fashion labels like Baby Phat and Escada, and celebrity endorsements all help to give cell phones a "cool" cachet. Advertising -- both direct and indirect -- also sways opinion, as the image of talking on a cell phone is replacing cigarette smoking as a way to imply coolness. Maybe the American Lung Association ought to market a line of designer phones...

Sources: Wired, Techdirt
cell phones fashion