What Mobile Usage Patterns Can Tell Us
Ahonen says that the following events are significant, as they can indicate social and demographic movement:
- Abruptly adopting a new service, such as text messaging. This can indicate a major lifestyle change, such as a marital breakup.
- Users who receive a lot of traffic (phone calls and messages) versus those who send a lot of traffic.
- The emergence of "alpha users," who teach and informally support other users.
- The reasons behind second subscriptions.