FutureWire - futurism and emerging technology

Monday, December 13, 2004

What Mobile Usage Patterns Can Tell Us

Moblie marketing guru Tomi Ahonen argues that mobile providers are sitting on a wealth of data about their customers that can not only help them market their services more effectively, but can reveal lots about how mobile users behave.

Ahonen says that the following events are significant, as they can indicate social and demographic movement:

  • Abruptly adopting a new service, such as text messaging. This can indicate a major lifestyle change, such as a marital breakup.
  • Users who receive a lot of traffic (phone calls and messages) versus those who send a lot of traffic.
  • The emergence of "alpha users," who teach and informally support other users.
  • The reasons behind second subscriptions.

Source: TheFeature