A Dire Warning for Local TV News
Heaton discusses how the disruptive technologies we've profiled here -- blogging, moblogging, podcasting, videocasting, to name a few -- will continue to hammer away at the business models of local TV news stations, who don't have the financial resources of the major networks to stave off the attacks. Regional TV news media, he argues, will have to embrace new technologies if they are to survive, though too many are in denial.
Already, in the Philadelphia media market, we've begun to see the beginnings of such change. The local network affiliates have been leaders in creating Web-based content and videocasting, and have begun taking baby steps into the blogosphere. Heaton's timetable might be aggressive for major markets like Philadelphia, as they have the resources to hire the best technical minds for engineering a turnaround. Smaller TV news markets are likely to be far more vulnerable.
Source: Pomo Blog