[FOLLOWUP] TiVo to Offer "No Skip" Ads

Following up on the theme of DVRs being a disruptive media technology that will change the nature of TV advertising, along comes a report from the New York Times that TiVo is planning to introduce "fast-forward tags" that will allow advertisers' logos to appear on the screen when a viewer skips over ads in recorded programs. TiVo is also planning to offer interactive tags that will allow viewers to "drill down" for more information on an ad that interests them... not unlike clicking on a Web ad banner.