How Blogging is Changing Journalism, Public Relations

Anyone following FutureWire (or any resource covering media and technology) has gotten an earful/eyeful of how disruptive technologies are changing the worlds of journalism, marketing and public relations. On a recent webinar hosted by the Public Relations Society of America, Pamela Parker Caird of Jupiter Media and ClickZ, in association with unmediated, presented on how blogs and other emerging technologies are changing the public relations game. You can download the PowerPoint presentation here, or access the archived webinar here.

Bottom line: Journalists are relying more and more on blogs and RSS newsfeeds as sources of front-line information. The presentation includes an informal survey of journalists showing nearly 90% considering blogs "somewhat important" or "critically important" for daily newsgathering.