Anyone following FutureWire (or any resource covering media and technology) has gotten an earful/eyeful of how disruptive technologies are changing the worlds of journalism, marketing and public relations. On a recent webinar hosted by the Public Relations Society of America, Pamela Parker Caird of Jupiter Media and ClickZ, in association with unmediated
, presented on how blogs and other emerging technologies are changing the public relations game
. You can download the PowerPoint presentation here
, or access the archived webinar here
Bottom line: Journalists are relying more and more on blogs and RSS newsfeeds as sources of front-line information. The presentation includes an informal survey of journalists showing nearly 90% considering blogs "somewhat important" or "critically important" for daily newsgathering.